The Marketing Metrics That Are Important To Recruitment Brands

When it comes to creating and delivering an email marketing campaign that attracts candidates and encourages them to learn more about the latest job, measuring the performance of each piece of content can help recruiters really understand whether the, what they say hits the mark. . With 300 billion marketing emails being sent to people’s …

Do employees and applicants require permanent flexibility from a distance?

The COVID-19 era of work and life has been a crazy ride. Life was apparently put on hold for many months last year and parts of it are still not back to normal today. As we all work to overcome COVID-19 and its long-lasting effects on work and life, one thing has certainly changed for …

3 reasons recruiters should invest in marketing automation

When the world is busy online, it should be a top priority for a recruiting agency’s marketing department to ensure that carefully crafted email content doesn’t end up in a candidate’s delete folder. But with over 300 billion business emails being sent worldwide every day, trying to penetrate a huge amount of digital noise can …

How remote work can promote inclusion and psychological safety

Glint, leader of the People Success platform, part of LinkedIn, has published workplace culture results that show remote working creates more inclusive and psychologically safer workplace experiences. The company’s Head of EMEA People Science tells us more. Our global pandemic-triggered shift to remote work has had many ramifications, but one not mentioned that often is …

Will indefinite annual leave become the norm in new business?

Increased productivity, increased work ethic, and more competitive benefit packages – these are some of the positive effects companies have reported since launching the “unlimited vacation” program. This new type of vacation pay first began to grow among U.S. tech startups to differentiate themselves from their bigger competitors, but has since been adopted by bigger …

How employers can maximize engagement and productivity for a hybrid workforce

Since the beginning of the COVID-19 pandemic, non-essential employees in the US have adjusted to working from home full-time. While companies are planning a possible return to “normalcy”, many are considering how to reintroduce their employees to an office environment. However, the pandemic has seemingly demystified working from home, and many companies are turning to …

How to Keep Your Best Female Workers During COVID-19

According to a recent Mckinsey report, the global pandemic has disproportionately affected female employees. Women are 1.8 times more likely to lose their jobs or feel compelled to quit because of COVID-19 than their male colleagues. There are many reasons for this, including the increasing unpaid care obligations for children and relatives, a role that …

Working to learn must underpin the future of work

Technological innovations, thanks to their transformative effect on people’s lives, have helped people separate industrial ages and define time periods throughout history. From the rise of industry to the advent of the internet, innovations have provided regular timestamps that we use to define epochs. Such a categorization of history, however, presupposes that innovation and important …

How recruiters can adapt to big changes in the recruitment of applicants

According to a new 2021 Job Seeker Nation Report from Jobvite, the past year has changed the dynamics of the US labor market significantly, including job seekers’ expectations of employers. It is predicted that many of the changes experienced will remain and lead to what many believe to be the rise of the optimized workforce. …