TikTok, the popular social media platform that allows users to create and share short videos, isn’t just for people looking for fun and entertaining content. It’s also a great opportunity for employers to step up their employer branding efforts and engage with job seekers in new and exciting ways.


If your company hasn’t considered using TikTok for employer branding, or you’re unsure about it, here are three reasons why you should include TikTok in your employer branding efforts today.

Reach a new audience

Think about your current employer branding strategy. You are likely to reach a pretty consistent audience on the different channels that you post and share about your business. However, with TikTok, you could reach new audiences every day.

Depending on factors like hashtags, video content, and the sound you use, your videos will reach the audience most likely to interact with them due to TikTok’s insanely accurate algorithm. For example, if one day you post a fun video about your product to promote it and get people to think about your brand in a new way, that video will reach users who have liked similar videos and content in the past. And if on another day you post a video about your company’s unique employee benefits and mention that you are hiring, that video is likely to reach an entirely different audience that is full of job seekers.

Connect with a younger generation of talented Workers

Two college students are watching TikToks

Reaching new audiences can also mean connecting with younger job seekers. While TikTok is suitable for everyone, the vast majority of users are between the ages of 16 and 24. That means millions of college graduates are using the platform – and are likely looking for their first “real” job outside of school at the same time. Wouldn’t you like to get in touch with young and talented job seekers and attract the right candidates for your vacancies?

This younger generation is Gen Z, and to get their attention and show that your business is modern and able to move with the times, a TikTok account is almost essential. Nobody wants to work for a boring and outdated company! Think about how you can use your current employer branding strategy to reach a younger generation of talented employees. If there is room for improvement, give TikTok a try.

Attract job seekers with fun and educational content

Job seekers watch TikToks

The content you create on TikTok will determine how successfully you will achieve your employer branding goals. Ultimately, TikTok is a great opportunity to attract job seekers who otherwise might not have considered applying for a job with your company if they hadn’t seen your videos or connected to your company in some way on the social media platform .

To attract job seekers, create fun and educational videos about your company that highlight employee performance, company culture, and unique job opportunities. Interact with commentators and followers. Think about how a job seeker would feel if they came across one of your videos and looked through your profile. Is your company relevant? Why would someone want to work for you? What makes you different from other employers? Think about these questions as you add TikTok to your employer branding strategy to ensure your content helps you attract job seekers.

As an employer, you need to follow your employer branding strategy and use every tool to your advantage, otherwise other companies will attract more job seekers and you will miss out on talented professionals of all ages. If you were previously unsure about the importance of TikTok in your employer branding strategy, we hope this article has motivated you to try TikTok. They will attract the right job candidates (and have a lot of fun!).

Could your employer branding strategy need a boost? We can help!

Find out more about our employer branding services today and start attracting the right talent for your company!

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